Variable Data

Newsletter

Are you using Variable Data?

Variable data printing enables the customization of documents as opposed to the the same look of a single document. This enables you to change text, graphics, and images from one printed piece to the next so that you can deliver a custom message for each recipient. The more personalized the mailer is to an individual, the greater the response rate it will receive.

Variable data printing has been shown to greatly increase response rates when compared to the more traditional direct mail campaign.

Variable data printing is one of the most effective methods to use when implementing a direct mail or promotional campaign. Customizing each piece with personalized information adds a special touch to an otherwise generic piece. Variable data has been proven to increase response rates, reports show that the return of variable data print pieces vary from double to 10-15 times the rate of generic pieces. Now that's pretty impressive. How do your marketing pieces stack up?